If you’ve ever googled or binge-watched something, or read news online, then you’ve more than likely used Google, Netflix, or Yahoo. Other than being some of the most frequently-used apps and sites in the “interverse,” they have another thing in common: Randall Lewis. The BYU graduate has worked at each of these tech companies. Currently employed at Netflix, he statistically analyzes data he has gathered from sales both offline and online, searches, clicks, page views, and survey outcomes. In his own words: “As an applied econometrician, I use causal statistics to extract valuable insights from large data sets. In today’s digital economy, this requires inventing new types of measurement systems and cleverly adapting econometric algorithms to efficiently perform advanced analyses at scale (i.e., causal machine learning).”
With a job description like that, it is no surprise that Lewis has a doctorate in Economics, with a focus on econometrics and industrial organization, from MIT. It’s also no surprise that he has won several related award, which include:
- BYU Hinckley Presidential Scholar and Valedictorian, with a double major in mathematics and economics
- MIT Presidential Fellow
- Yahoo! Superstar RunnerUp, Nominee
While attending BYU, he was an economics programmer/researcher for a year and a half. This was followed by a similar post at MIT and a pre-doctoral job at Yahoo as a research assistant. After two years, Lewis was promoted to Economic Research Scientist at Yahoo upon completing his PhD. After four years at Yahoo, he moved to Google to work as an Economics Research Scientist. Three and a half years later, Lewis was hired by Netflix for a similar role.
Randall Lewis is one of a growing number of economists who are breaking the mold of the job type economists are usually hired to do, which is to research exchange rates and recessions. Today, according to the New York Times: “businesses are studying the data trails of consumer behavior to help digital companies make smart decisions that strengthen their online marketplaces in areas like advertising, movies, music, travel and lodging.” Lewis is part of this new wave of corporate economic research that is revolutionizing the way tech companies market their products.
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