Who can start a business, take it from the ground up, and turn it into one of the best sweet shops in the entire state of Utah? The candy man, in the person of Christopher Wilms, can! A recent attendee of Brigham Young University’s Economics department, Wilms and his wife went on to found Pop ‘N Sweets, a candy and soda parlor whose purpose is to “make the world a better place one candy bar at a time.”
Of his experience at school, he says: “BYU was great for networking and making friendships that I hope to never lose.” He also praised the low cost of such a high-quality education. However, Wilms felt restricted by the academic environment. One day, while driving with his wife, they came up with the idea of opening a sweets shop–and they actually decided to try it out. That’s how Pop’nSweets came to be, in September of 2013.
Pop’nSweets sells exactly what it says: pop and sweets. With five locations already open throughout Utah, business is booming and the sky appears to be the limit. “So far, it’s been crazy fun,” Wilms said. “It’s something that is easy to duplicate, so opening more stores hasn’t been hard. It’s fun because of how different it is and how awesome it is to see people reflect on the stuff they can find there.”
“My favorite aspect [of the business] is watching people enjoy the experience of all the different products we offer,” he continued, referencing the 300+ different flavors of soda that can be found in his stores. “Honestly, this is a concept that can go anywhere–even internationally, especially because we import products from other countries. I think the most important thing for the future of Pop’nSweets is . . . setting up the store in the most customer friendly way possible.”
In 2015, he was honored by the Utah Student 25, a non-profit corporation that honors the top student-founded companies in the state. One of the other awardees, Ryan Caldwell, founder and CEO of MX, compared the Utah community of entrepreneurs to a forest of redwood trees:
“Utah finds itself in this very unique situation where it’s in this magical stage of a startup ecosystem. If you look at Utah about a decade ago, you had two massive redwoods – WordPerfect and Novell. These powerhouses, these great redwoods started to shed branches. And those branches being shed were people who had developed very big skills – they learn business lessons and how to run big companies. And that resource, that wealth of nutrients, falls to the ground as the branches shed and it creates this dense cover that allows other trees to grow.”
When he’s not busy making the world taste good, Wilms is spending time with his family. He has a wife and two children, a two-year-old daughter and a two-month-old son.