What does trolling have to do with millennials’ political participation? Dr. Lynn Clark, communications professor at the University of Denver, kicked off the Fall 2019 Civic Engagement Research Conference with her lecture on “Growing up Tracked: How Millennials are Changing Politics by Harnessing Attention in a Society of Surveillance.” Dr. Clark discussed how young people today are combining digital media and civic literacy as they participate in the political process and advocate for change. This participation often takes the form of trolling and “soft trolling,” a term coined by Dr. Clark. Here are three things that you need to know about trolling and younger generations’ political participation:
Trolling is Not What You Think It Is
Dr. Clark defined trolling as “saying something online to upset as many people as possible using whatever linguistic or behavioral tools that are available.” However, when young people engage in trolling to participate in politics, they troll for a purpose, not just to be antagonistic. For example, they troll the trolls (call out people that slander them), troll the system by challenging its flaws, and engage in “soft trolling.”
“Soft Trolling”: A More Indirect Approach
“Soft trolling” refers to how youth are “calling attention to power dynamics” with their peers as the intended audience, not larger corporations or governments. Youth use this method to advocate for political change in a more indirect manner so that they will not be viewed as too antagonistic. An example Dr. Clark presented of soft trolling was a meme depicting a man playing tennis, swinging at tear gas instead of a ball. The creators of this meme were “making light of the situation” while also taking a certain political stance.
Sharing One’s Story
Young people are using social media to tell their stories and fight misrepresentation. Dr. Clark shared an example of a Senegalese Muslim high school student who created a TikTok video in response to the Netflix film “Tall Girl,” because she felt that her experience was ignored in the media’s narrative. This student and others are saying “my story is important and it’s not being validated here.” Dr. Clark further explains: “Rather than being framed in a way they don’t like, young people are utilizing media savvy to address their own concerns.”
Through trolling the trolls, trolling the system, and engaging in “soft trolling,” young people are combining their digital media and civic literacy to participate in politics. Because social media is emotionally charged in general, Dr. Clark ended her address with the following advice: “it is important for young people to figure out what they want to do and to see themselves as agentive [taking an active role] in some way” as they participate in politics through the use of social media.